MONITOR DISTRIBUTION

A strict monitoring of your distributors network is crucial to maintain brand equity. Mystery Shopping is an efficient tool to check the compliance level of your distributors:

1. Assessment of sales advisors’ overall knowledge
2. Distributors’ loyalty to your brand
3. Competitors’ influence and positioning
4. Compliance to price and discount policy

Monitoring your wholesale network will also give you an overview of your best performing distributors and help you make the right executive decisions.

© 2008 Albatross