FACE TO FACE INTERVIEWS CHINA
In a global economy thinking local remains essential. The behavior of Asian consumer might completely differ from European or US consumer.
Face to face interview is an accurate method to access detailed information.
Face to face interview involves a carefully chosen participant and fieldworker undertaking a close, detailed conversation on a series of set subjects.
It does confer plenty of advantages and can appear as the only option for certain types of respondents. Thanks to our large database, we can select relevant participants in order to reach a representative sub-section of the population, in China.
Our face-to-face interviews can cover many aspects, and are particularly useful for customer satisfaction surveys or exit surveys.