Where to advertise? A more and more sensitive question at a time when media inflation and fragmentation make reaching your target ever more difficult.

In Europe or the U.S. you can benefit from reliable indicators: diffusion, audience demographics and clear positioning from media guidelines, which is not always the case in China.

At Albatross, we can help you target your customers by unearthing quality data about media consumption. Have you ever wondered how many people actually read the magazines you are targeting? Which are your target’s favorite magazines and how long do they spend with each one? We can help map out the positioning, readership, and unique characteristics of each player in the Chinese media landscape.

Albatross’ China Media Barometer is a simple tool to help you build an effective media campaign.

Want to know more about this survey? Please contact us!