Affluent and well-off consumers are changing rapidly; their number is increasing, fueled by emerging markets such as China, Russia, Brazil and India. Those new clients are quickly becoming more sophisticated and demanding, while the traditional customer base of luxury and premium brands have new expectations.
For any premium or luxury brand, adapting to this new paradigm is critical.
Albatross Consumer Insights offers highly customized quantitative and qualitative market research solutions to help luxury and premium brands understand the mutations in customers’ behaviors. We forecast the trends of the luxury world, delineate customers’ profiles, find out customers’ expectations and preferences, understand competitors’ key success factors, and deliver actionable conclusions and recommendations that drive effective business decisions.